New from M Square Interactive
Introducing Local Send and National Send.
Two campaigns built on one simple idea: the best time to reach a customer is while they're making up their mind. We find the people shopping for what you sell right now, and we keep your business in front of them until they choose.
Why we built it
Timing beats volume.
After years of running campaigns for clients, we kept seeing the same thing: businesses were paying to reach huge audiences, and only a sliver of those people were anywhere close to buying. Local Send and National Send flip that. We start with the sliver.
The usual approach
Pick an age range, a few interests and a location, then show ads to everyone who fits. You pay for thousands of people who won't need you for months, if ever.
The Send approach
Begin with people whose online searches over the last few days show they're actively looking for your category. Then filter that group down to the exact customer you want.
Two ways to run it
Pick the map. The engine is the same.
Local Send
For businesses whose customers live nearby.
- Who sees you
- Shoppers within the neighborhoods, ZIP codes or drive-time radius you serve.
- A strong fit for
- Dental and medical offices, med spas, restaurants, law practices, real estate teams, dealerships and home-service companies.
- Why it matters
- When someone nearby is weighing their options, you're the local name that keeps appearing.
National Send
For brands that sell beyond one city.
- Who sees you
- Shoppers across the country, or only in the states and metro areas you pick.
- A strong fit for
- Online stores, resorts and travel brands, colleges and private schools, companies hiring at scale, and firms with offices in several markets.
- Why it matters
- You reach a nationwide audience without paying for the millions of people who aren't looking.
Both run for seven days and include every channel, every report and every lead.
Inside the week
What happens once you launch.
Buying decisions rarely happen in one sitting. A campaign covers the whole stretch of days when your customer is comparing, reading reviews and narrowing the list.
- Day 1
Your first email goes out to the full audience of recent searchers.
- Day 3
A second email follows, giving anyone who hesitated another reason to reach out.
- All week
Your ads appear inside articles on websites related to your industry.
- All week
The same audience sees you in their Facebook, Instagram and X feeds.
- All week
When someone asks for information, you're notified right away so you can follow up fast.
The approach
Find them. Stay with them. Hand them to you.
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Find them
We identify people whose recent searches line up with your products or services, then trim the list by location and by the customer traits that matter to you.
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Stay with them
Instead of one message they might miss, your business shows up in their inbox, on the sites they read and in their social feeds for a full week.
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Hand them to you
Everyone who reaches out comes straight to you, and everyone who showed interest is packaged into a list you can keep marketing to.
Sharpening the audience
Describe your best customer. We'll find more of them.
Financial profile
- Household income
- Net worth
- Credit range
- Assets
Life stage
- Young adults
- Established professionals
- Empty nesters
- Retirees
Household
- Singles and couples
- Parents of young kids
- Men or women
Housing
- Own their home
- Rent
- Likely owners or renters
Location
- Radius around you
- Specific ZIP codes or cities
- States, regions or the whole U.S.
Have a customer profile in mind that isn't listed? Ask. There are more options available.
When the week ends
You keep all of this.
Hot leads
People who asked to hear from you. You get each one as it happens, plus the full list at the end.
Warm leads
Everyone who opened and clicked your email, with names, email and mailing addresses for your own follow-up.
The numbers
A clear report on how many people saw, opened and clicked, and how your rates compare.
Proof of sales
Send us your customer records and we'll show which buyers came out of the campaign.
Track record
How past campaigns performed.
A sample of campaigns run on the Send platform across very different industries. Most open rates land in the low-to-mid 20s, and every campaign produced direct inquiries.
| Client | Industry | Emails | Open rate | Click rate | Impressions | Hot leads |
|---|---|---|---|---|---|---|
| Continental AutoSports (Ferrari) | Luxury auto | 10,000 | 22.46% | 4.97% | 55,888 | 21 |
| Diane Turton, Realtors | Real estate | 10,000 | 24.16% | 5.17% | 37,292 | 14 |
| Topanga boutique hotel | Hospitality (Local Send) | 10,000 | — | — | — | 12 |
| The Dental Difference | Dental | 12,000 | 21.64% | 4.13% | 44,298 | 10 |
| H.R. Ewell | Recruiting | 29,000 | 23.51% | 4.89% | 110,120 | 9 |
| Dimopoulos Injury Law | Legal | 25,000 | 21.53% | 4.79% | 68,776 | 8 |
| Ranney School | Education | 10,000 | 22.83% | 4.67% | 38,956 | 6 |
| Anchor Appliance | Retail | 10,000 | 22.69% | 4.51% | 36,495 | 5 |
| Southwestern Medical Foundation | Healthcare / nonprofit | 10,000 | 24.96% | 4.87% | 57,900 | 4 |
Every business, offer and audience is different, so your results will vary.
Who it's for
Best when each new customer counts.
- Law practices
- Real estate
- Auto dealers
- Dental and medical
- Med spas
- Hotels and travel
- Schools and colleges
- Hiring and staffing
- Home services
- Retail
- Finance and lending
- Online brands
Good questions
Before you launch.
How do you find people who are actively shopping?
We work from recent search behavior tied to your industry. If someone has been looking for what you offer over the past week, they're a candidate for your audience. From there, we narrow the group using the location and customer filters you choose.
Should I choose Local Send or National Send?
If most of your customers come from a drive of 30 minutes or less, start with Local Send. If you ship, travel, recruit or operate in several markets, National Send is the better fit. We'll recommend one when we review your business.
What's the difference between a hot lead and a warm lead?
A hot lead actively asked to hear from you, so you should call them quickly. A warm lead engaged with your email but didn't reach out yet. They're people worth adding to your own follow-up.
Who creates the emails and ads?
Our team can design everything from your logo, photos and offer, or we can run creative you already have. Nothing goes out until you've approved it.
How will I know if it worked?
You'll get a full report and both lead lists at the end of the week. If you share your sales records, we'll match them against the campaign so you can see which customers it produced.
How is it priced?
Each campaign is quoted at a fixed price based on how many people you want to reach, your industry and your geography. Reach out and we'll put a plan together.
Your customers are shopping this week. Be there.
Tell us what you sell and who buys it. We'll show you how many active shoppers are out there and what a campaign would cost.
Start the conversation